Join us on Zoom for a training on Longtail Storytelling led by Anthony Marshall, cofounder of the famed NYC-based hip-hop platform Lyricist Lounge. Anthony will draw upon his years of experience building durable brands and launching the careers of cultural icons to guide attendees through constructing a framework for narrative systems that accumulate value over time — intellectually, culturally, and commercially.

This masterclass equips nonprofit staff and leaders with the tools to shift from campaign-based thinking to narrative infrastructure — aligning content, distribution, and audience development into a cohesive, long-horizon growth strategy. Participants will leave with a repeatable model for transforming storytelling from a marketing function into a strategic asset.